Google alerts is a simple service that allows you to receive alerts on any Google search you want, whenever it is updated.

So when a new result is returned for your search, you’ll know about it without having to lift a finger.

Until just recently the alert was only available in the form of an email, fortunately however, Google have now syndicated the alerts into an rss feed.

The problem with the emails was that should you want to monitor a popular search term, with regular changes to the Google search listings, you’d be buried under an avalanche of emails.

The utilisation of RSS feeds is certainly a welcome change to Google alerts. Now we can all get back to monitoring Google for our favourite Search Engine Optimisation terms.