Why it's all in the bounce

Posted by Piers H Palmer on April 08, 2008 at 04:59 PM

Google Analytics rocks! I could spend hours/days/weeks sniffing about the statistical minutiae that Google Analytics serves up. Three users from X visited my site last week and each spent Y minutes on landingpage Z having been referred there by using the search term Z – amazing but probably not that useful.

If there is one metric you should look at, check out the bounce rate, the ‘I came, I puked, I left’ metric as so lucidly explained by Avinash Kaushik – check out the video presentation.

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  1. Dynamics commented on July 04, 2008 at 11:11 AM

    Google Analytics is the best for a moment. But did you know that google use Bounce Rate parameter for ranking of your site?

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