Why it's all in the bounce

Google Analytics rocks! I could spend hours/days/weeks sniffing about the statistical minutiae that Google Analytics serves up. Three users from X visited my site last week and each spent Y minutes on landingpage Z having been referred there by using the search term Z – amazing but probably not that useful.

If there is one metric you should look at, check out the bounce rate, the ‘I came, I puked, I left’ metric as so lucidly explained by Avinash Kaushik – check out the video presentation.